For the second time, Frame Factory designed and produced the screen design for the DirectDay conference in Bern, Switzerland.

This year’s conference was all about Facts and Fakes – it’s true if we believe it. To emphasize the smooth and sometimes slippery transition between fact and fake we worked with renowned close-up magician Pat Perry. We produced a main opening sequence and seven speaker openings showing astounding magic tricks where the truth quickly becomes indistinguishable from the fake.

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