On behalf of Swiss Post, I designed and programmed the screen design for the DirectDay conference in Bern, Switzerland.

The topic of the yearly event evolved around ego marketing and the self in digital times. A virtual concert hall served as the central element of the screen design, where spot lights and glamorous effects put the ego at the center.

Frame Factory produced the design and all content for the show, including several animations, openers, backgrounds and trailers.

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